Ahmed bin Mohammed commissions the Dubai Media Council to design a comprehensive development plan for Dubai Media Inc

– His Highness chairs the second Council meeting in 2022– The meeting discusses the integrated plan to develop the different components of DMI, including visual, audio, print and digital media platforms– Move seeks


– His Highness chairs the second Council meeting in 2022
– The meeting discusses the integrated plan to develop the different components of DMI, including visual, audio, print and digital media platforms
– Move seeks to further develop this vital sector in line with Dubai’s status as one of the world’s fastest growing cities
– Launched the communication program ‘DXB500’ to train 500 employees working in the communication departments of various governmental and semi-governmental entities in Dubai

His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, has issued guidelines to begin drafting a comprehensive development plan for the various components of Dubai Media Incorporated (DMI), including visual media platforms , audio, print and digital. , within a defined period. The move is in line with the objectives set by the law that established the Dubai Media Council to develop this vital sector in line with Dubai’s status as one of the world’s fastest growing cities.

During the second meeting of the Council in 2022, chaired by His Highness Sheikh Ahmed bin Mohammed, His Highness stressed the importance of working with all relevant entities to assess current media capabilities, draft ideas and plans to improve the competitiveness and identify the technical and human resources needed to achieve these objectives. Sheikh Ahmed also stressed the importance of cooperation between various government entities to prepare talented Emiratis in the media sector to participate effectively and take the lead in the rapidly changing global media industry.

“We will carry out a comprehensive review of the various sectors of Dubai Media Incorporated and quickly launch its development process. Dubai’s growing global importance requires modern, world-class media that can keep pace with its development. Dubai’s media sector will have a huge responsibility in the next phase of growth, and our task is to enable it to perform its functions perfectly. We will work closely with all parties involved to accelerate the development of our audiovisual and print platforms. We look forward to creative ideas that will enable Dubai media to generate the highest quality content,” said His Highness Sheikh Ahmed bin Mohammed.

His Highness also stressed the need to accelerate the process of identifying and training national media leaders to lead the next phase of the development journey and discover talented professionals who can contribute positively to the development of Dubai’s media sector.

During the meeting, His Highness Sheikh Ahmed also approved the launch of “DXB500”, a government communication program which aims to train 500 employees working in the communication departments of various governmental and semi-governmental entities in Dubai. As part of this initiative, the Government of Dubai Media Office (GDMO) is responsible for implementing the program in accordance with the best international practice standards in the field to ensure that the strategic messages of the entities participating in the program have greater impact.

The meeting was attended by Her Excellency Mona Al Marri, Vice President and CEO of the Dubai Media Council and members of the Council’s Board of Directors, including: Her Excellency Hala Youssef Badri, Her Excellency Malek Sultan Al Malek, Abdullah Humaid Belhoul, Younes Al Nasser, Amal Ahmed bin Shabib, Issam Kazim and Mohammed Sulaiman Al Mulla, and Nehal Badri, Secretary General of the Council.

Her Excellency Mona Al Marrisaid: “Dubai Media Council will hold a series of meetings over the next few weeks to assess the situation and develop a comprehensive and integrated strategy to develop the various components of Dubai Media Inc. We have developed an overall framework of the plan and will develop the final details through meetings that will be held with the heads of the various sectors of DMI, including television, radio, digital media and print media,” she said.

“We will work with DMI, now part of the Dubai Media Council, to develop a quick and comprehensive plan that viewers and audiences will soon notice. Once we have developed a plan that meets the objectives, we will propose it for approval before starting its execution. Our goal for DMI is to make quantum leaps and become a highly respected international player through content excellence,” added Al Marri.

Nehal Badri, Secretary General of the Dubai Media Council
, said the Board had so far focused on identifying areas for development within DMI and brainstormed initial ideas on how to effectively achieve goals as soon as possible. “During the next phase, the Dubai Media Council will focus on improving DMI’s competitiveness through high-quality content combined with excellent technical and human capabilities. We will be inspired by and conform to the most outstanding global standards that meet our needs and aspirations. Today, Dubai aims to consolidate its position as the best city in which to live, work and visit. This requires a strong media sector that can share Dubai’s outstanding achievements with the world. »

Earlier this month, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, issued Law No. (5) of 2022 establishing the Dubai Media Council to streamline the efforts of the media sector in Dubai. The law aims to develop a media strategy that further strengthens Dubai’s status as one of the leading local, regional and global media hubs.

In accordance with the law, the Dubai Government Media Office and its subsidiaries, as well as Dubai Media Incorporated will be part of the Dubai Media Council. GDMO and DMI will retain their legal status in accordance with the laws that established them and will perform their duties accordingly under the financial and strategic oversight of the Board, provided that such duties and responsibilities do not conflict with the duties of the Board.