AMSTERDAM & LONDON–(BUSINESS WIRE)–Positive, whose clients include Gordon Ramsay Group, Aegon, Northern Trains and DHL, is one of three UK agencies acquired by the Dutch platform in the past six months. The January 2022 deal
AMSTERDAM & LONDON–(BUSINESS WIRE)–Positive, whose clients include Gordon Ramsay Group, Aegon, Northern Trains and DHL, is one of three UK agencies acquired by the Dutch platform in the past six months. The January 2022 deal followed Windsor-based consultancy Brand Potential in late 2021 and creative agency Creature in May 2022.
Positive, founded in 1994 to help brands realize their potential through the “power of collective thought”, will become Candid’s leading digital agency brand, following the integration of Rotterdam-based Daily Dialogues and Havana Harbor , under the label Positive. With its expansion into the Netherlands, Positive will have a global team of 100 digital creative, social media and construction specialists operating from London and Rotterdam.
Positive’s UK footprint will extend to Candid’s new London headquarters at Macklin Street, Covent Garden, where Candid’s UK-based creative, media and digital capabilities will share resources to collaborate and innovate.
Julian Reiter will become Global CEO of Positive alongside his current role as CEO of Positive London. The founders of Daily Dialogues, Sjef Kerkhofs and Robbert Gangadin, will become managing director and chief operating officer of the new company Positive NL.
Commenting on the move, Julian Reiter said, “Positive’s diverse and integrated team has led the way in providing clients with transformative digital solutions to tackle increasingly complex challenges. This exciting step reinforces this capability with world-class specialist skills, significantly enhancing our potential for innovation and growth.
“By merging Daily Dialogues and Havana Harbor under the Positive flag, we are instantly creating a full-service international digital proposition with over 100 talented people serving local and international clients,” added Rudiger Wanck, CEO of Candid. “This consolidation brings clarity to our customers, optimizes the digital offer of our platform and is fully in line with our growth strategy. The Candid platform is about developing clearly defined and strong specialist agencies like Positive to allow them to grow and leverage the combined knowledge of our other agencies. Today’s development strengthens Candid and we are ready for the next step in our international future.
Commenting on his new expanded role at Positive NL, Sjef Kerkhof added: “I am excited about what the future holds and proud to be able to build the Positive brand in the Netherlands alongside Julian and Robbert.”
We are candid. We are a marketing and communication platform based in London and Amsterdam. With our platform strategy and outspoken values, we are the first player to truly break down silos in our industry. As a platform, we empower strong individual and entrepreneurial specialist agencies, allowing them to scale, collaborate and focus on their clients and brands. Our T-shaped organization, enabled by technology, enables our agencies to adapt quickly, think creatively and work together seamlessly, creating sustainable growth for our clients, agencies and people . Within our platform, we unite the creative and strategic forces of our international agencies Positive (digital), Coopr (PR), Brand Potential and Millford (consulting and design), Creature (comms) and the (digital) media agencies Online Company , Stroom and M2Media.