Coffee Labs wins two Shorty Awards and five FCS Portfolio Awards in May 2022

Prestigious awards include the Shorty Award for Best Buyable Campaign, the Bronze Shorty Award for Best Mobile Campaign, as well as a Gold, two Silver and two Bronze awards from the FCS Portfolio Awards. NEW

Prestigious awards include the Shorty Award for Best Buyable Campaign, the Bronze Shorty Award for Best Mobile Campaign, as well as a Gold, two Silver and two Bronze awards from the FCS Portfolio Awards.

NEW YORK, June 23, 2022 /PRNewswire/ — Immersive digital agency Coffee Labs, owned by parent company Lagardère, has announced several prestigious industry awards received in recognition of its creative vision and team execution.

At the 14th Annual Shorty Awards, which recognize the best people and organizations across social and digital media, Coffee Labs won the top prize for Strategy and Engagement in the Shopping category for the Chewy Halloween Fur-tual store. for client, and a Bronze Medal in the Mobile Campaign category for Invesco QQQ 2021 March Madness for client Invesco QQQ.

Additionally, the prestigious Financial Communications Society, which annually presents the FCS Portfolio Awards in recognition of creative excellence in financial markets and communications, has presented Coffee Labs with five awards, including the following:

  • Gold Medal in the Branding and Advertising category for Best Corporate Image by Email for the Spot the Changes Holiday campaign for client American Century Investments.
  • Silver Award in the Public Relations, Event Marketing and Media Strategy category for Media Strategy: Innovation in B2B for Market Guide® in Augmented Reality for client JP Morgan Asset Management.
  • Silver Award in the Digital Media & Integrated Marketing for Apps & Tools in B2B category for Guide to the Markets® in Augmented Reality for client JP Morgan Asset Management.
  • Bronze Medal in the category Public Relations, Event Marketing and Media Strategy for Retail Sponsorship Marketing for #ACCFantasyGolf for client American Century Investments
  • Bronze Medal in the Digital Media & Integrated Marketing for Apps & Tools in Consumer Retail category for Invesco QQQ Hoops AR Game for client Invesco QQQ.

And just today, Coffee Labs was nominated for “Best Use of Augmented Reality or Virtual Reality” by the Hashtag Sports Award for its “Pepsi x Made For Football Watching” campaign.

“We are deeply honored that our strategic thinking and creative immersive work is producing great results for our clients. It is equally important to us that the hard work of our talented team is recognized by our esteemed leaders in our industry. With every project, we are pushing the envelope to drive engagement, innovation and collaboration and it is paying off,” said Al SilvestriMarketing Director, Coffee Labs.

The summary of recognized campaigns includes:

Chewable Halloween Fur Shop |
Coffee & Chewy has developed a WebAR virtual fitting mobile experience that is the first of its kind to try on the whole body allowing pet owners to view their dogs and cats of ALL SIZES in seven of the best pet suit styles. Halloween Frisco by Chewy. The “Fur-tual Boutique” campaign was hosted on where exclusive digital content was supported by social media and QR codes to help drive Chewy fans to the frictionless mobile WebAR experience. Chewy’s Fur-tual Boutique campaign has become one of the largest AR campaigns ever launched in the pet category.

Invesco QQQ 2021 March Madness | Invesco QQQ
Coffee Labs worked with Invesco to adapt Invesco QQQ’s “Agents of Innovation” creative campaign to create compelling and engaging content for college sports audiences and leverage the massive reach of the March Madness brand. Coffee Labs has created a WebAR-enabled basketball game hosted by a former NBA legend Grant Hill and sponsored by Invesco QQQ. The augmented reality experience allowed users to bring Grant Hill and the basketball hoop in their living room via their smartphones, where they can swipe to shoot hoops. For every basket scored, players earned digital dough and, through AR data visualization, could see how much it would increase if invested in QQQ over 10 years.

Spot the Changes Holiday Campaign | Investments of the American Century
Coffee Labs developed an interactive homepage that allowed American Century Investments clients to participate in a fun and engaging game of “spotting the change” as part of a holiday campaign. An e-mail message invited their customers to a website with the interactive “spot the change” game where they had to click on 10 differences between the side-by-side illustrations. The differences contained a contextual message on how to integrate sustainability, health/safety, kindness and diversity/equity/inclusion into our daily lives.

Augmented Reality Guide To The Markets® | JP Morgan Asset Management
JP Morgan Asset Management commissioned Coffee to develop a way to help the “Be Bold” brand by bringing in renowned strategist Dr. David Kelly and the Guide des Marchés® to live in a unique way thanks to Augmented Reality. Coffee created an interactive WebAR experience featuring a holographic version of Dr. Kelly who provided insight into the latest market guide each quarter. The initial Q4 2021 experience included elements from the guide in the augmented reality experience such as graphics, photos, and videos. The second release for Q1 2022 went a step further and used creative 3D models to help explain the Market Guide data. Coffee has enhanced this program by creating custom standard and rich media ad units that match the AR experience.

#ACCFantasyGolf | Investments of the American Century
For 23 years, American Century Investments has been the title sponsor of the American Century Championship (ACC), a celebrity charity golf tournament. Due to the pandemic and the inability to gather in public, Coffee worked with American Century to design and build an interactive microsite to enable Fantasy Golf. The site has divided the 88 famous golfers into five ranked groups allowing fantasy players to form teams by choosing one golfer from each. Drawing on footage from past tournaments, fans were invited to the site through ten social videos celebrating the event’s impressive roster, each with a unique theme specific to the celebrities featured. Over 3,000 fantasy teams were formed in less than two weeks and the buzz generated by the campaign contributed to the tournament’s highest ranking since 2009 with 6.6M the viewers.

About Coffee Labs:

Coffee Labs is a New York-creative and immersive agency owned by the parent company of the Lagardère group, headquartered in Paris, France. Café is part creative thinkers, part strategists, and part technologists who use a multidisciplinary approach to connect the digital and physical worlds, evolve the consumer experience, and create the unexpected for customers and brands around the world. Coffee Labs’ approach combines innovation and storytelling to deliver breakthrough solutions that drive meaningful results.

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SOURCE Coffee Laboratories