Frequency Helps Spectrum Achieve Launch Unified Proposal Platform

Spectrum Reach, the advertising sales unit of Charter Communications, said it worked with adware company Frequence to create Unified Proposal, a new multi-screen automation platform that combines digital TV workflows and linear in a single

Spectrum Reach, the advertising sales unit of Charter Communications, said it worked with adware company Frequence to create Unified Proposal, a new multi-screen automation platform that combines digital TV workflows and linear in a single media plan for advertisers.

Based on Frequence’s campaign management software, Unified Proposal integrates with Spectrum Reach’s linear TV scheduling and forecasting tools to integrate insights into audience, demographics and data to drive multi-screen campaigns personalized.

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“With the Unified Proposal, we are able to facilitate automated workflows that combine our aggregated and anonymized first-party data with the power of our multi-screen products to create media plans in a single proposal,” said Rob. Klippel, Senior Vice President, Advanced Advertising Products. and strategy, Spectrum Reach. “This technology allows us to simplify the process so that our account managers and planners can create multi-screen plans in real time and with greater efficiency.”

Spectrum Reach provides personalized advertising solutions with operations in 36 states and 91 markets.

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“We have partnered with Spectrum Reach to create a unified proposition to deliver complex, data-rich multi-screen media plans for large and small advertisers,” said Tom Cheli, CEO of Frequence. “Not only does the unified proposal make operations more efficient, it reduces the risk of errors resulting from manual data transfers by automating the workflow for adding streaming, linear and other digital media to any proposal or campaign. ” ■