Liberal black money network quietly launches gun group to create ‘narrative that guns make us less safe’

This is part two of a Fox News Digital series on the black money network run by Arabella Advisors and its operations. part one. A left-wing group aiming to change public opinion against guns has

This is part two of a Fox News Digital series on the black money network run by Arabella Advisors and its operations. part one.

A left-wing group aiming to change public opinion against guns has quietly taken to America’s largest liberal black money network, Fox News Digital has found.

Project Unloaded, an anti-gun group, hopes to create a “new cultural narrative that guns make us less safe” by undertaking campaigns targeting teens and young adults, according to its website.

“Research shows that teens and young adults form opinions and make decisions about guns, says the Project Unloaded website. “Through creative and cultural campaigns, Project Unloaded establishes safe spaces for open conversations about guns and provides accurate gun safety information to inspire others. generation to choose on its own terms not to own a firearm. »

Project Unloaded is not a stand-alone organization. Instead, it’s a project of the New Venture Fund, a nonprofit incubator that acts as a fiscal sponsor for dozens of left-wing groups. Tax sponsorship involves a nonprofit organization offering its tax-exempt status to other groups, which means they don’t have to register with the Internal Revenue Service.

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Project Unloaded, an anti-gun group, quietly launched to change young people’s perception of guns.

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The New Venture Fund is one of four nonprofits run by Washington, DC-based consulting firm Arabella Advisors, which recently expanded its operations. Arabella also manages the Sixteen Thirty, Windward and Hopewell funds, which contain progressive groups below them. The four nonprofits controlled by Arabella raised $1.6 billion in 2020, positioning themselves as the most expansive black money network in the country.

The New Venture Fund does not identify Project Unloaded as a tax-sponsored project in its business documents. The group is, however, identified as such in grants from liberal organizations.

The MacArthur Foundation awarded the group $50,000 this year, according to grants posted on its website, which shows its connection to the black money network.

“Project Unloaded, fiscally sponsored by the New Venture Fund, is a new effort whose mission is to create a new cultural narrative that guns make the country less safe,” the grant says. “It approaches gun safety through narrative and cultural change, with young people being the agents of that change.”

“With a focus on teens and young adults, Project Unloaded communicates engaging and accessible information about the risks of gun use, through digital media platforms and peer influencers,” it continues. . “Its goals are to imbue culture with the central message that firearms make us less safe; to change individual knowledge, attitudes, and behaviors during the early years of adolescence; and to create a community of like-minded peers to amplify that message.”

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Money from the MacArthur Foundation was used for a survey of young people aged 13 to 25, “to collect data on their beliefs, experiences and perceptions of firearms”.

Fox News Digital also identified the Joyce Foundation as a major funder of Project Unloaded. Last December, the Chicago-based nonprofit that supports gun control advocacy donated $500,000 to the group, according to its posted grants.

The Project Unloaded website appears to have gone live at the time of the Joyce Foundation grant, according to the Internet Archive. Meanwhile, the group also includes former and current Joyce Foundation staff members.

Project Unloaded founder and executive director Nina Vinik previously spent 13 years leading the Joyce Foundation’s gun violence prevention and justice reform program. Tim Daly, who took over Vinik’s former post at the Joyce Foundation, sits on the group’s steering committee.

“Through creative and cultural campaigns, Project Unloaded provides accurate information about gun violence to inspire the next generation to choose on their own terms not to use guns,” a spokesperson for the group told Fox News Digital. “Gun violence is the number one killer of children and adolescents in the United States. At Project Unloaded, our mission is to save lives by changing American gun culture so that it is based on facts , which clearly show that guns make us less safe.”

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Photo showing a man with a holstered handgun at the shooting range

Project Unloaded targets people between the ages of 13 and 25 in hopes of shaping their opinions away from gun ownership.

So far this year, Project Unloaded has launched the “Safer Not Using Guns” campaign, which has recruited at least seven young social media influencers with large followings, according to online videos. Each influencer recorded a video promoting the campaign, saying the movement does not take sides in the gun debate.

Project Unloaded has also recently appeared in online outlets. In late September, The Trace reported on a Project Unloaded survey of young people, which appears to be the survey funded by the MacArthur Foundation.

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The group surveyed 1,000 people aged 13 to 25 across the country and found that young people fear gun violence but also believe guns protect them. “But when presented with facts that show that having a gun actually increases the risk of death or injury, young people changed their minds by an average of 17 percentage points,” said writes The Trace.

Vinik told the publication that the data tells them “there are many opportunities to reach young people and communicate with them about gun violence in a way that is frankly different than what they hear now.”