Maruti Suzuki set to acquire 12.09% stake in Sociograph Solutions

Maruti Suzuki spokespersons announced on May 23rd that the company is set to acquire a 12.09% stake in Sociograph Solutions, an artificial intelligence platform. The deal is expected to be worth around Rs. 2 crores.

Maruti Suzuki spokespersons announced on May 23rd that the company is set to acquire a 12.09% stake in Sociograph Solutions, an artificial intelligence platform. The deal is expected to be worth around Rs. 2 crores.

Sociograph Solutions is a start-up specializing in visual representation using the art and science of artificial intelligence. The company works with other companies to showcase their products and services using the power and potential of artificial intelligence. This will not only help to increase the growth and boost the sales of the business, but will also make the business more efficient and also save them a lot of money. The company seeks to democratize and standardize the use of artificial intelligence in the country. Sociograph Solutions was founded 6 years ago in 2016 and its head office is located in Bangalore.

Maruti Suzuki spokespersons said the acquisition will help the company improve its presentation to potential customers and also improve the overall experience for potential buyers by tailoring sales to their individual tastes. With the use of virtual and augmented reality as well as many core concepts of artificial intelligence, the whole buyer experience is set to be overhauled soon.

Maruti Suzuki is one of the most established automobile manufacturers not only in India but in the whole of South Asia. The company currently holds the largest automobile market share in India. The company has been able to see the rise of the middle class in the country and now produces cars for the highest financial class in the country.

For the fiscal year that ended in 2022, Sociograph Solutions, the company was able to generate revenue amounting to Rs. 3.03 crores. Compared to their previous year where they earned Rs. 1.02 crores, it is safe to say that Sociograph Solutions has been able to grow steadily and investing in the business is a safe and smart bet.

Digitization, as well as artificial intelligence, has been lacking in India compared to other Western countries and even Asian countries like China and South Korea. But since the middle class has grown and budget smartphones have taken over the country, Indians have become accustomed to digitalization and artificial intelligence. It seems like the perfect time for a company like Maruti Suzuki to change its sales and marketing strategy to adapt to a more modern and digital world.

comments

comments