MINT & IULM together in the creation of a new Master in Digital Media Advertising

From the collaboration between IULM University and MINT, the new Executive Master in Digital Media Advertising was born. From next autumn in the new prestigious headquarters in Rome, intended to train professionals who are increasingly

From the collaboration between IULM University and MINT, the new Executive Master in Digital Media Advertising was born. From next autumn in the new prestigious headquarters in Rome, intended to train professionals who are increasingly sought after in the labor market, capable of managing advertising budgets by planning advertising activities through the most advanced technological platforms currently available.

Guido Di Fraia, Vice President of Innovation and Artificial Intelligence IULM and CEO of the IULM AI laboratory

Digital innovation and the recent pandemic have contributed to a profound change in consumer needs and values, as well as the advertising practices that accompany them. Online advertising investment is increasingly becoming a key element of any corporate marketing and communication strategy. Today, this market is far from the traditional logic: for companies, understanding all these aspects is fundamental to determine on which media and channels to direct their investments.

“It is precisely from these needs” – explains Guido Di Fraia, scientific director of the master, vice-president of innovation and artificial intelligence IULM and CEO of the IULM AI laboratory – “that a prestigious university attentive to the technological evolution in the field of marketing and corporate communication, has decided to develop a partnership with one of the most advanced companies on the use of technological platforms for digital adv, in order to create an innovative training adapted to the real needs of companies”.

Massimo Fontana, partner and chief account officer of MINT

MINT, with nearly ten years of experience in the madtech sector and the proposal of an interactive and innovative advertising platform, is happy and proud to be able to contribute to the realization of this new project in collaboration with the IULM University. , with the goal of teaching younger generations to understand the direction of the future of digital advertising.

“The opportunity offered to our team to teach and bring young people closer to the reality in which we believe and with which we work every day – says Massimo Fontana, Partner and Customer Director of MINT, responsible for the team of ‘teachers who coordinate the new master – is the best formula to remember how artificial intelligence and process automation can significantly revolutionize the way advertisers approach advertising platforms, optimizing time and costs”.