Narrative launches software to enable direct integration with The Trade Desk via Unified ID 2.0

Brands, retailers and other data providers will be able to easily create addressable audiences to support advertisers’ campaigns on The Trade Desk platform. NEW YORK, October 27, 2022 /PRNewswire/ — Narrative, the world’s #1 data

Brands, retailers and other data providers will be able to easily create addressable audiences to support advertisers’ campaigns on The Trade Desk platform.

NEW YORK, October 27, 2022 /PRNewswire/ — Narrative, the world’s #1 data commerce platform, today announced a new partnership with global advertising technology leader The Trade Desk, enabling organizations to match their proprietary data with Unified ID. 2.0 and make them available for use by advertisers on The Trade Desk platform.

An industry-wide approach to identity for the open internet, Unified ID 2.0 (UID2) allows users to create an ID from hashed and salted email addresses in an effort to maintain identity. value exchange of the Internet, while aiming to provide consumers with enhanced privacy. controls.

“Narrative’s data commerce platform makes data sharing accessible, efficient and secure,” said Nick Jordan, founder and CEO of Narrative. “We are proud to also support the next generation of identity solutions in Unified ID 2.0 to maintain a healthy digital media ecosystem. Our partnership with The Trade Desk makes it easier than ever for our joint customers to create new sources significant revenue from the data they collect by allowing them to create valuable and addressable audience segments with just a few clicks.”

Narrative’s user-friendly, code-free software allows brands, retailers, and publishers to easily slice and dice their CRM and behavioral data into new audience segments without needing to know code. Through this new partnership, organizations can now activate their first and third-party audiences on The Trade Desk using UID2 identifiers with just a few clicks.

With Narrative and The Trade Desk, data owners will be able to:

  • Use their first-party data to build valuable audiences and insights for advertisers
  • Match offline data with Unified ID 2.0, without sharing consumers’ personally identifiable information
  • Build accurate first and third-party audiences for merchandise data without needing to know code
  • Seamlessly enable custom audiences on The Trade Desk
  • Build third-party audience business by making audience segments available to advertisers on The Trade Desk Marketplace

“Data-driven advertising is one of the best ways for advertisers to eliminate media waste and boost digital media performance,” said Ben Sylvain, Managing Director of Data Partnerships, The Trade Desk. “Working with Narrative, we’re adding new data partners and audiences to help advertisers maximize their media budgets. Additionally, with Narrative sending these data segments as UID2s, we’re working tos solve identity on the open internet, making it safer for consumer privacy and sustainable for marketers. »

To learn more about using Narrative and The Trade Desk to activate your proprietary data, join our webinar on November 16, 2022at 12:00 p.m. ET.


Narrative is the data trading platform that makes it easy to buy, sell and earn. Narrative simplifies the buying and selling of information by eliminating the inefficiencies in data transactions that prevent companies from maximizing the success of their most important data-driven initiatives. Innovative brands and direct-to-consumer companies are leveraging Narrative’s technology to power powerful data strategies, build data monetization businesses, fuel growth marketing, and inform product development. Founded in 2016, Narrative is privately held and headquartered in New York.

The trading post

The Trade Desk™ is a technology company that empowers ad buyers. Through its self-service cloud platform, ad buyers can create, manage and optimize digital ad campaigns across all ad formats and devices. Integrations with leading data, inventory, and publisher partners ensure maximum reach and decision-making capabilities, and enterprise APIs enable custom development on top of the platform. Based at Ventura, CaliforniaThe Trade Desk has offices across North America, Europeand Asia Pacific. To learn more, visit or follow us on Facebook, TwitterLinkedIn and YouTube.

SOURCE Narrative I/O, Inc.