Mahindra and Mahindra Limited unveiled its new logo on Monday for all of its SUVs in its product portfolio in India. The future Mahindra XUV700 will be the automaker’s first SUV to take on the
Mahindra and Mahindra Limited unveiled its new logo on Monday for all of its SUVs in its product portfolio in India. The future Mahindra XUV700 will be the automaker’s first SUV to take on the new visual identity. Seeking to create a new visual trait for its SUVs in the country, the new logo seeks to mark the brand statement “Explore the Impossible”.
The automaker says the logo reflects ambition and the ability to take on new challenges. In addition to decorating SUVs, it will also be visible in 1,300 points of sale and service in 823 cities across the country by 2022. “This is not just a new logo, but a representation of the rejuvenated spirit at Mahindra, “said Veejay Nakra, CEO, Automotive Division, M&M Ltd. “What better platform than the new XUV700 to present it to the world. The visual overhaul of our identity will be carried out gradually through our SUV nameplates and through virtual and physical touchpoints where our customers interact with us. . “
All eyes would now be on the next XUV700 which is in the last stage before launch. The XUV700 will get a solid design element on the exterior and Mahindra has dropped pointers on the plethora of new era features the SUV will offer. Although the new logo is visible on the vehicle, it also signals a shift towards a body type that is both rugged and sophisticated. “The idea behind the change of visual identity is to express this liberating feeling, that you can go where you want, when you want, with complete style, control and security, taking your world with you”, said Pratap Bose, executive vice president and design director. at M&M Ltd.