The brand, whose official creative agency is McKinney, has made significant investments in digital media in recent years, said Hamilton, which supports various focus areas such as delivery and pickup. But in a fragmented media
The brand, whose official creative agency is McKinney, has made significant investments in digital media in recent years, said Hamilton, which supports various focus areas such as delivery and pickup. But in a fragmented media world, live sports are among the few properties that can deliver big TV ratings, Hamilton noted, and the NFL is the most powerful of those.
“Our brand is digitally heavy in terms of investments, but we also understand the power of traditional television,” he said. “Much of that power now resides in the sports space – more than it ever has before. People are still watching games live. And the size of that audience far exceeds any other sports property. We think it will be a great place for us.
In a statement, Little Caesars said “social media games, new products, new packaging and unique promotions” associated with the sponsorship would be revealed before the start of the 2022 season and would continue throughout the sponsorship.
Hamilton noted that the NFL also provides an opportunity for the Little Caesars to highlight and expand its charitable efforts. For example, the chain plans to use its “Love Kitchen,” a large mobile kitchen that has been feeding the hungry and homeless since 1985, as well as NFL “tentpole” events, such as the annual draft, openings of training camps and other properties supporting its year-round brand.
“We are thrilled to welcome Little Caesars to the NFL family,” said Renie Anderson, chief revenue officer and executive vice president of NFL Partnerships, in a press release. “With a focus on quality and convenience, Little Caesars delivers unparalleled value to our fans, and we look forward to working together to positively impact communities across the United States.”