Ryancap acquires Power Media Plus, Brisbane-based full-service media agency

RyanCap, the foremost digital media marketing and communications parent company, has acquired Power Media Plus, a full-service independent media agency based in Brisbane. Power Media Plus will be renamed Ryvalmedia effective July 1. The deal

RyanCap, the foremost digital media marketing and communications parent company, has acquired Power Media Plus, a full-service independent media agency based in Brisbane. Power Media Plus will be renamed Ryvalmedia effective July 1.

The deal represents a key strategic acquisition for RyanCap with an expanded footprint in the Brisbane market. Power Media Plus partners Mark Power and Kris Yule will remain with the company and lead Brisbane operations.

From left to right: Simon Ryan, Kris Yule and Mark Power

Power Media Plus combines market experience with digital capability to deliver solutions to clients, including digital performance, media strategy and buying, communications, content and social media management. Power Media Plus has grown rapidly in the Brisbane market and includes a portfolio of over 20 clients across a range of business categories including automotive, retail, real estate, financial technology, health, agrotourism and electronic commerce.

RyanCap CEO Simon Ryan said, “The acquisition of Power Media Plus is an exciting decision for RyanCap, aligned with our strategic growth plan for the business. The capabilities and experience of Mark and Kris, coupled with our growing capacity, provide us with an excellent opportunity to provide a solid alternative in the Brisbane market.

Mark Power said, “Ryvalmedia’s digital-centric approach is a perfect fit for Power Media Plus and our customers, helping us continue to deliver great results in this rapidly changing and increasingly business-driven world. digital. “

Kris Yule said: “This is a great opportunity for Brisbane and demonstrates the high quality of agency service and technical expertise available from a fully Australian independent group. “

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